Prime Line, Bridgeport, Conn., named Michael Reisbaum as its newest national sales manager. A 20-year industry veteran, Reisbaum will head the supplier’s new initiative to expand its sales and marketing approach to more distributors.
“We’re thrilled to have Michael. He brings something unique to Prime—the mindset of a distributor and business owner,” Paula Shulman, vice president of sales, said.
Reisbaum, currently a SAAGNY board member and PPAI committee member, will oversee the goal of creating and executing strategic plans to give distributors the highest levels of service.
“We’re customizing plans based upon the objectives of each specific account and this will really help give these distributors the tools to grow even more with Prime,” he said.
“We believe Michael and his team can have a real impact in terms of sales growth and in helping us reach an even greater service and support level with the accounts he will be focusing on,” Jeff Lederer, Prime Line’s president, added.
For more information, visit primeline.com
