Prime Line, Bridgeport, Conn., launched a new, expanded Primeline.com website where visitors can find all Prime Line and Jetline items, and utilize functionality such as check order status, real-time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada.
The site also features rapid loading speed, improved navigation and filtering, Canadian and overseas pricing, access to tracking numbers, a streamlined decoration interface, and responsive design that enhances the mobile user experience.
Primeline.com utilizes a streamlined design with dropdown navigation menus enabling users to get answers quickly and easily. Filters on search results pages allow users to narrow a search by category, price, theme and color. Product detail pages have large images with a zoom feature on the main image and links to product videos.
“Our new, consolidated website delivers a far superior user experience when compared with our previous site,” said Jeff Lederer, president of Prime Line, alphabroder’s hard goods division. “It offers more products, more ideas, more options and significantly enhanced functionality.”
Prime Line recently redirected the URL for its Jetline website to www.primeline.com. Anyone with log-in credentials for Jetlinepromo.com can use the same credentials for Primeline.com. Any user who has already registered at Primeline.com should continue to use those credentials.
The supplier is also participating in Promo Standards, an application programming interface web service that is becoming the electronic data interchange standard for the promotional products industry. Distributors who register with Promo Standards can access Prime Line’s live feed for inventory and order status as well as receive order shipping notifications.
On May 1, the company merged Jetline’s social media pages with Prime Line’s. In December 2017, Prime Line merged with alphabroder.
For more information about Prime Line, visit www.primeline.com.
