In this exclusive Q&A conducted during FUJIFILM North America Corp., Graphic Communication Division‘s recent Digital Disruption Reveal, Printing Impressions speaks with Hidetoshi “Toshi” Kino, senior managing director of print-on-demand solutions, and Yuji Oki, general manager, about the division’s evolving strategy, vision, and mission. As it expands in the U.S. and beyond, Kino and Oki discuss new product launches, digital disruption, and how Fujifilm continues to innovate and add value for customers in a rapidly changing industry.
Printing Impressions (PI): Can you talk about overall strategy, vision, and mission of the division moving forward?
Hidetoshi “Toshi” Kino: We’d like to expand — especially in the United States — how we make value for the customer and for print buyers. We decided to have this event because we launched the new production family, the FUJIFILM Revoria Press EC2100 Series and SC285 Series. The reason behind that is that we really need to add more value for the customer and to bring about more smiles. It’s vital that we explain to the customer more deeply how to achieve that goal.
Read the full Q&A on Printing Impressions.
