Quad announced it will shutter its 145,000-sq.-ft. Greenville, Michigan, retail advertising insert printing operation by May 16, 2025, impacting 72 workers employed there. The work is being shifted to Quad’s Lomira, Wisconsin, and Winchester, Virginia, locations.
Impacted Greenville workers will receive a comprehensive separation package that includes severance pay, continuation of healthcare benefits, and career transition assistance through a career counseling company, according to Quad officials.
“This decision in no way reflects the quality and performance of employees in the plant, all of whom performed well and worked hard to make the plant succeed,” Quad pointed out in a prepared statement. “Traditional media channels like retail advertising inserts face ongoing challenges as brands and marketers shift spending to other channels, including digital, and address escalating USPS postage rates, which have increased by more than 50% in the last three years alone.”
Read the rest of this story on Printing Impressions.
