This just seems counterintuitive, to be honest. Specific statistics vary, but at least half of all American women wear size 14 or above (which is considered to be “plus size” by the fashion industry, though I don’t exactly know why). This segment of the buying population has been historically overlooked for decades—sizes are hard-to-find, clothes are not cut to fit curves, there’s a dearth of trendy options, etc. Wouldn’t it be better business, particularly in a recession, to finally listen to a famously ignored faction? Loyalty weathers any storm. (New York magazine)
Related posts
-
Are There Benefits to Using QB Solopreneur Instead of QuickBooks Online?
QuickBooks Solopreneur is designed for a service business, not for a wholesale sales business. -
Lifelong Learning Still Drives Print Sales
Creative thinking and real product knowledge are where revenue is. That comes from a commitment to... -
Protect Your Promo Business From Fraud
Far too often I see distributors delegate nearly everything to their bookkeepers or other employees, opening...