Chicago-based R.S. Owens’ “Elegance in Awards and Gifts” catalog received an award for Best Supplier Retail Catalog at this year’s Awards and Recognition Association (ARA Show). The Best Supplier Retail Catalog is determined by a panel of trophy retailers who evaluate supplier catalogs for how well they present the supplier’s line and enable dealers to merchandise product and ultimately close sales to customers.
“Our catalog has changed quite a bit over the last several years, and we put a lot of thought into our latest release,” said Larry Maloney, vice president of marketing for R.S. Owens & Co. “We conducted some dealer focus groups in our factory, asking them what we can do differently to make our catalog more effective and successful for them. The most important change we implemented was to price all of our products blank instead of pricing some with running charges and others blank,” continued Maloney. “This makes our catalog pricing more consistent and offers our dealers more control over their own pricing by enabling them to set their own imprinting charges, packaging and other added value services. We minimized the use of our name to allow retailers to use the catalog as their own, and think that these changes made a big difference in how our customers viewed our catalog,” concluded Maloney.
About R.S. Owens & Co.
R.S. Owens & Co. has been producing elegant awards and gifts for more than 70 years. The company produces many of the world’s most well-known awards, including the Oscar, the Emmy and the Clio. With its recent acquisition of PictureFrames.net, R.S. Owens & Co. is the industry leader in recognition, awards, gifts and frames.
For more information on R.S. Owens, visit www.rsowens.com or call (800) 282-6200.
