S&S Activewear, the apparel supplier from Bolingbrook, Ill., announced the addition of lifestyle clothing brand Alternative Apparel to its extensive line of imprintable apparel and accessories. Alternative Apparel is well known in the retail arena for their edgy basics with one-of-a-kind washes and signature vintage softness.
S&S Activewear will stock a collection of fleece and T-shirt fabrications from Alternative Apparel including eco fleece, eco jersey, French terry, eco cashmere, burnout and thermals beginning in August, 2012. The initial offering will debut in the Forerunner fall catalog, with additional styles being added in December that will be featured in the 2013 catalog.
“S&S has long been known as a wholesaler who is willing to push the boundaries of fashion and isn’t afraid to take an aggressive inventory position to meet demand,” said Evan Toporek, CEO of Alternative Apparel. “We’re excited to partner with them and to showcase our line throughout their extensive network.”
“We’re thrilled about the addition of this popular brand,” said Margaret Crow, director of marketing at S&S Activewear. “We love the vibe of Alternative Apparel! The softness of the fabric has to be experienced first-hand and the designs are right in line with retail. It’s a brand that our customers are excited to see us add to our collection.”
For more information, visit www.ssactivewear.com.
