For Sleek Signs in Calgary, Alberta, giving back to the community is essential — that’s why the Canadian print service provider (PSP) is part of multiple local business associations, and works closely with neighborhood nonprofits.
“Me and my sales partner, Jenn Aimoto, we are part of several Calgary-area business communities, like the Calgary Construction Association, the Airdrie Chamber of Commerce, and Jen’s part of a real estate development called Crew; it’s for ladies in real estate,” Jason Trudeau, general manager, says.
Trudeau explains that while these groups are great for networking and helping to build the Sleek Signs brand, he ultimately wants to see other local businesses thrive with the help of signage, branding, etc.
“We’re big on giving back, so if they have a golf tournament, we’re sponsoring all the signs,” Trudeau says. “If they have an event, we’re working with them closely to help build their brand and help develop some of the signage they need to be successful, and help them promote what they’re doing within their own specific industries. And so, we’re really trying to be a good partner for our partners.”
Read the rest of this story on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
