Sonic Promos, the distributor based in Gaithersburg, Md., was one of five local companies visited by Chompie The Shark, Discovery Communications and California Tortilla as part of a Shark Week 2013 promotion. Sonic was chosen thanks to a carefully crafted tweet sent by account manager Mallory Scott. The agency was rewarded with a fully catered lunch and much frolicking with Chompie.
“This was #Jawsome” noted Scott. “I thought it was #Fintastic,” said company president Seth Weiner. “This is a great example of how cooperative promotions can work—Discovery was promoting Shark Week, California Tortilla was promoting fish tacos and Sonic loves to promote, well, Sonic—it’s a ‘feeding frenzy.’”
More on the promotion, photos and Chompie’s travels can be seen here.
For more information, visit www.sonicpromos.com.
