Key Takeaways
• SRG (formerly St Regis Group) is reinforcing its rebrand by partnering with Satechi to offer sleek, modern tech accessories, signaling a broader product focus.
• The Satechi line includes USB-C hubs, wireless chargers and FindAll tracking items, aligning with SRG’s strategy to elevate promotional products through premium, design-forward brands.
When St Regis Group rebranded as SRG (asi/84592) this year, the intent was to show that it was doing more than just awards. Now, the Counselor Top 40 supplier is bringing more tech products to market through a partnership with the electronic accessory brand Satechi.
The line of available tech products includes USB-C hubs, wireless charging hubs and desktop accessories, each with a modern, minimal design that would not look out of place in a tech showroom or storefront.
“Satechi’s attention to design and functionality fits perfectly with the type of brand experiences our clients expect,” Merrick Falkenstein, chief revenue officer for SRG, said in a statement. “We’re thrilled to bring this cutting-edge tech lineup into the promotional space and offer a new way for companies to leave a lasting impression.”
Select items from the Satechi line are currently available on the SRG website, including a wireless charger, a magnetic wallet stand and a crossbody lanyard charging cable – which has grown in popularity recently among younger generations who might want to keep their smartphones out of their pockets for easy access and to free up space.
It also includes a line of FindAll tracking products such as a passport cover, keychain, wallet card, luggage tag and eyeglasses case. Each product comes in black, “Desert Rose” or the light and earthy “Sand” shade.
With the addition of Satechi products, SRG has grown its collection of premium brands in the promotional products space alongside well-known companies like Tumi, Swarovski, S’well, Otterbox, Logitech and Hugo Boss.
Based on 2023 North American promotional products revenue of $68.8 million, SRG debuted on Counselor’s Top 40 list of the largest suppliers in the industry last year at number 26. The newest rankings, based on 2024 revenue, will be released this week at ASI Chicago.
