Key Takeaways
• Stahls’ (asi/88984) rebranded its Transfer Express platform as TXP, with a faster platform, guided selectors, AI tools and a free online designer.
• The rebrand supports Stahls’ growth strategy in print-on-demand and decorated apparel, helping users scale more efficiently.
Stahls’ (asi/88984) is rebranding its Transfer Express platform for the modern era of decorated apparel.
The rebranded platform, now known as TXP, will have an updated website and rebuilt digital platform to allow for faster ordering, improved design support and enhanced tools for users, like guided selectors for choosing transfers for jobs, a free online T-shirt designer, AI assistance for various steps in the process, expert support and education, and a streamlined ordering process.
“We heard our customers loud and clear. This new website was built for you,” said Carleen Gray, CEO of GroupeSTAHL and Counselor’s 2025 International Person of the Year. “TXP is faster, smarter and easier to use. The new Transfer Selector gets you the right print type in three steps. The free online designer removes the guesswork. AI Assist helps fix art and saves you time. We added more tools, more support and more ways to grow. But our promise stays the same. We deliver the best transfers. We help you win more orders. We help you build your business.”
TXP includes three transfer types: screen printing, which Stahls’ lists as built for “bold one-to-three color logos and repeat orders” with crisp details on a soft tee; direct-to-film transfers, what Stahls’ describes as “full color, unlimited shades, fast for small runs, even one piece. Good for photos and color-heavy art”; and hybrid transfers, “the best of both worlds, clean detail and expanded color, built for versatility and efficiency.”
“If you already know us, thank you for trusting us. If you’re new here, welcome,” Gray said. “More than 1 million creators started right where you are. We hope TXP becomes your transfer partner, too.”
The TXP rebrand comes after a string of moves from Stahls’ within the print-on-demand and decoration space. There was the acquisition of Fulfill Engine in 2023 first. In February, the company hosted a “POD Party” at the Stahls’ West Facility as part of its Print On Demand Conference. The following month, it unveiled “goof-proof” screen printing, and also acquired heat transfer manufacturer TKO Sales.
