Oregon State University (OSU) Printing Services got serious about stickers three years ago. The 33-employee in-plant started marketing its services with stickers in the holiday thank-you cards it sent to customers. They were an instant hit. Inspired by a local coffee chain that gave away a monthly sticker, the Corvallis, Oregon, in-plant then decided to do the same.
“Within the first three months or so, we had people showing up at our shop [for stickers]. We are about two miles off campus,” says Jeff Todd, associate vice president of Marketing Services & Solutions. “We had people showing up on the first of the month to get their new stickers. Then from there it’s just grown and grown.”
In fact, Todd says his team printed nearly 700,000 stickers last year.
Hearing about the success Todd’s team had, Justin Van Nest, Communications and Printing Operations manager at Oklahoma City Community College (OCCC), started a Sticker of the Month program as well. It did so well that the in-plant had to eventually discontinue the monthly stickers to focus on customer orders.
“The sticker of the month is what really took our sticker program off,” says Van Nest. “Prior to that, in fiscal year ’23, we did about 3,000 stickers the entire year. We did a quarter-million last year.”
Around the country, in-plants are getting in on the sticker craze. Like any new offering, stickers are helping to raise awareness of their services and bringing in new customers.
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