Key Takeaways
• New findings from ASI Research reveal that promo distributors posted $27.7B in 2025 North American sales – a 4.2% increase from the previous year.
• Distributors closed the year strong, growing sales by 5.1% in Q4 2025 compared to the previous year’s fourth quarter.
• Nearly 90% of distributors raised prices due to higher import costs/tariffs, with average increases around 10%, meaning some of the sales “growth” may reflect higher pricing more than increased order volume.
• Industry sentiment as measured by the Counselor Confidence Index increased in Q4 and is projected to hold steady throughout 2026, though the reading is currently below the baseline of 100.
It was far from business as usual for the promo industry – and yet, amid economic uncertainty, tariff turmoil and shaken consumer confidence, North American promo distributors managed to generate a record $27.7 billion in industry sales for 2025, up 4.2% from 2024’s figure of $26.6 billion.
That’s according to the latest Distributor Quarterly Sales Survey from ASI Research, which also noted that the industry finished on a high note with 5.1% year-over-year growth in Q4. It was the strongest quarter of the year, nearly identical to the 5.0% growth in Q3 and a stark contrast to the two consecutive quarters of sales declines that kicked off the year.
Read this full feature, complete with trend charts and research data, on ASI Central.
