The global printing industry is entering a new phase; what NAPCO Research, in a recent survey sponsored by Kodak, calls the “AND Era.” Based on responses from 230 commercial printers across the United States, Germany, and Japan, the study explores how companies are increasingly integrating both digital and offset printing technologies to meet evolving market demands.
Rather than choosing between the two processes, many print providers are strategically combining digital’s flexibility, speed, and personalization with offset’s high-quality output and cost-efficiency for long runs. This hybrid approach is enabling more agile and responsive operations that can efficiently handle a broader range of applications—from high-volume production to customized, on-demand jobs.
As a result, printers are improving productivity, reducing waste, and creating new opportunities in areas like targeted marketing and personalized communications. Those embracing the “AND Era” are better positioned to serve diverse customer needs with greater creativity, operational versatility, and competitive advantage.
The full report, Succeeding in the AND Era: How Printers Are Embracing Offset and Digital, outlines the benefits, challenges, and investment strategies behind this shift.
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