We here at Promo Marketing have covered Taco Bell so much lately that—given our very impressionable appetites—we fully expect for our waistlines to pay the oh-so-acceptable consequences. While we bask in our bulk when not on company time, we could certainly see ourselves housing some tacos as we play video games because, well, dishes and laundry can wait. Thanks to its partnership with Microsoft, Taco Bell is marrying two of our loves through an Xbox One X Platinum Limited Edition Bundle that features co-branded packaging and a special function that plays the the fast food restaurant’s famous bell-ringing tone when users press the power button.
We had already found ourselves quite keen on the fast food chain based on its upcoming World Series promotion, but when we heard about the console plan, we grew even more engrossed and immediately decided what we will be having for lunch every day through Nov. 21. That would be a Double Chalupa Box, the purchase of which will endow us and our fellow taco aficionados with a code that we can text to Taco Bell or submit online for a shot at the gaming console. We learned about this promotion after lunchtime yesterday—the initial day of the five-week campaign—and we had non-takeout dinner plans, so we congratulate the day’s slate of prize claimers. In an amazing example of instant gratification, Taco Bell and Microsoft, whose combined branding icons appear on the Xbox, the companies are awarding a console every 10 minutes and promise to place them with the victors within 72 hours.
Unboxing video is now live if you want to check it out! @Xbox @tacobell #TacoBellxXbox 🌮💚https://t.co/1rbPu7pfoF
— rayyy lmao (@RayNarvaezJr) October 18, 2018
The gaming system has struggled to sell as many units as its competitors, so perhaps this promotion could draw attention to its offerings. Taco Bell and Microsoft certainly wish to do that through what The Verge has deemed an exclusive “monochromatic design scheme” that meshes with an elite wireless controller and three months’ access to Xbox Game Pass and Xbox Live Gold. We know that many folks are on tight budgets, but we recommend that all taco devotees try to cull some cash together to have a chance to secure this limited-time-only pairing of Taco Bell’s popular menu item, which comes with the titular item, a crunchy taco, cinnamon twists and a medium drink, and Microsoft’s now-five-year-old entertainment option. Those who do not wish to purchase the box can still end up victorious, so no matter whether end-users have a hankering for Tex-Mex-inspired selections, they could find themselves hearing this sound just like their hungrier peers.
10/18. The boxes return. pic.twitter.com/qFTT4ZBz31
— Taco Bell (@tacobell) October 16, 2018
