Taylor Swift’s birthday is approaching, and this year she wants something more than well-wishes from her gigantic stable of famous friends. According to The Washington Post, swift is looking to trademark her birth year, 1989, which doubles as the title of her last album.
The blog Tantalizing Trademarks posted a list of the 20 words trademark applications Swift and her IP management and holding company filed with the U.S. Patent and Trademark Office.
Swift is looking to trademark “Swiftmas,” “Blank Space,” “And I’ll Write Your Name,” “A Girl Named Girl,” and “1989.”
Each phrase has multiple trademark applications, as each are in a different class of goods and services. The “Swiftmas” application relates to music services and live concerts, while others relate to clothing and apparel. Swift filed the trademarks on an intent to use basis, which means she isn’t using the trademarked words or phrases in relation to any goods or services, but she plans to in the future.
Tantalizing Trademark speculated that the Dec. 3 application was designed to protect Swift and her intellectual property against apparel and merchandise sold during the holiday season.
Trademark lawyer Josh Gerben told The Washington Post that her prospective trademark on “1989” doesn’t mean that Swift owns the exclusive rights to her birth year, but she owns the rights to the use of that number in relation to her music.
“She understands how to go after and protect intellectual property,” Gerben told The Washington Post. “So she’s going and crafting these very valuable brands.”
