American Solutions for Business, Glenwood, Minn., announced that TG Promotions has joined the team. The distributor consists of a group of nine people (three sales and sales support team members), and was founded by Terry Greer and his wife, Linda. It also brought on Jessica Huffman Dobosh to the sales team in November 2017. Dobosh has experience on the supplier side of the industry, and is positioned as the future of leader of TG.
The move was fueled primarily by technology needs, according to Terry Greer.
“The technology that American brings to the table will help us to become fully automated,” he said. “Under our old system, no less than three people would have their hands on a piece of paper because our ordering, billing, shipping and customer websites were all on different platforms that were not able to be integrated. We will immediately notice significant cost savings in the technology itself, and once we become proficient in the new platforms, the labor savings will be unquantifiable as our people will be able to focus more on sales and marketing initiatives.”
Another key motivator for the move was the culture within ASB. The TG team realized several interesting things that stuck out about the employees—many have extremely long tenures at the company, and they are part of the ESOP (employee owners in a stock plan). After the group visited the home office in Glenwood—meeting with ASB founder and CEO Larry Zavadil, the support team and other ASB sales associates—they decided it was a good fit.
“The Greers and their entire team have such a positive energy,” said Greg Nelson, ASB’s implementation manager. “They’re so easy to work with, and it’s clear that our cultures mesh seamlessly.”
“We are also impressed by the camaraderie of the other salespeople and their willingness to share their knowledge,” added Linda Greer. “We have always been heavy in apparel and promo, but have been intimidated by the print aspect of the business. We’re excited about the opportunities to learn about new products that we can introduce into our current client base. We feel like these opportunities will enable us to easily double our business in the next three years.”
For more information on American Solutions for Business, visit www.americanbus.com.
