Wide-Format Impressions: In a general sense, how would you say wide-format technology has been growing in its influence in the broader printing industry?
Marco Boer: The objection I would have to your question is you assume it’s growing. I would say that it’s shifting.
There are a couple big moving trends going on all of a sudden that are quite worrisome and an opportunity all at the same time. So, I think as a result of COVID, and the after effect, we are starting to see people who buy wide-format print become more conservative with their expenditures.
In other words, they’re diverting their budgets, not to electronic signage, but they’re diverting toward social media, search engine optimization, and other ways to reach their customers. So, the demand for signage, frankly, is not growing a whole lot at the moment.
Read the rest of this feature on Wide-Format Impressions.
