The Pebble Group Reports Revenue Growth for 2024

Key Takeaways

• Revenue & Profit Growth: The Pebble Group’s revenue increased 0.9% to £125.3 million ($169.4 million), while after-tax earnings rose 10% to £6.37 million.

• Segment Performance: Facilisgroup’s revenue rose 1% in U.S. dollars to $22.5 million. Brand Addition’s (asi/202515) increased to £107.7 million.


The Pebble Group, the publicly traded parent company of promo products industry software provider Facilisgroup and global branded merch distributor Brand Addition (asi/202515), reported that its 2024 revenue increased 0.9% year over year to £125.3 million in 2024. That’s roughly $169.4 million at today’s exchange rate.

The Pebble Group’s bottom line rose, too. After-tax-earnings increased about 10% to nearly £6.37 million. That translated to basic earnings per share of 3.83p, up nearly 11%, while diluted earnings per share tallied 3.82p, also a rise of about 11%.

The Pebble Group and Brand Addition are headquartered in the United Kingdom and report financials in British pounds sterling. Facilisgroup, headquartered in Missouri and serving the North American promo market, reports in pounds and U.S. dollars.

In pounds, Facilisgroup’s revenue declined 2% to £17.6 million, but when tallied in dollars, rose just over 1% compared to 2023, hitting $22.5 million, according to financial data released from The Pebble Group earlier this year.

“This slight increase in revenue was incremental annual recurring revenue from [customer] subscriptions for our technology and fees from our preferred suppliers,” said Claire Thomson, chief financial officer of The Pebble Group.

Gross merchandise value – the business that distributors conducted through Facilisgroup’s solution platform – rose to $1.51 billion last year, up from $1.42 billion in 2023, according to The Pebble Group. Operating profit fell year over year from $5.4 million to $4.5 million, but adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) increased almost 2% to $11.2 million.

Brand Addition, which generates business in Europe, North America and beyond, grew revenue about 1.32% year over year in 2024 to £107.7 million. Operating profit rose 27.4% to £7.9 million, while adjusted EBITDA was up 14% compared to 2023, reaching £10.8 million.

The Pebble Group noted it was closely monitoring developments related to U.S. import tariffs for effects they could have on its businesses. “However this evolves, we remain confident in [our] platform and proposition,” said Chris Lee, CEO of The Pebble Group and a member of Counselor’s Power 50 list of promo’s most influential people.

“Our businesses are strong with momentum building and are well positioned to take advantage of the opportunities ahead,” added Anne de Kerckhove, chair and independent non-executive director of The Pebble Group. “This is an exciting time.”

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