RESIDUAL BUSINESS
“The health care industry has become such a predominant marketing force in our country, we have begun to see residual business from non-health care-related companies, such as financial institutions, non-medical insurance companies and both large and small corporations that see the benefit of building internal, company-based wellness programs that in turn produce healthier employees.”
– Peter Will, president, Universal Promotions, Rogers, Minn. From “Doctor, Doctor, Give Me The News: Give the health-care industry a promotional shot in the arm,” Promo Marketing, February 2007
HOSPITALS
“Research and seek out a smaller department to get in the door. Use your own promotional marketing expertise to create a fun, clever three-dimensional direct mail campaign to break the ice. Once you’re in the door, be prepared to ask a lot of questions to better understand how you can help them.”
– Jerry Milwit, owner of Dominion Promotions, Glen Allen, Va., part of Adventures in Advertising, Neenah, Wis. From “Paging Dr. Promo …: How to practice promotional medicine with the hospital health-care industries,” Promo Marketing, April 2011
PHARMACEUTICAL COMPANIES
“Look for the things that are educational and medically relevant. The distributors that I work with work closely with the pharmaceutical manufacturers. [They] try to get involved in really knowing what the drug does, what is the message, what do you want patients to know, and how do you educate them.”
– David Campochiaro, CAS, president of PromoVision Palomino, Memphis, Tenn. From “Healthy, Wealthy & Well: Spotting fresh health product markets to give new meaning to the old phrase,” Promo Marketing, February 2010
KEEPING UP WITH REGULATIONS
“The coming trends in this category will be far more scrutiny from the FDA and other regulatory authorities, in an effort to protect the consumer. As we know, imported health care products enter the country essentially without regulatory review. Not only does this practice leave the consumer exposed to products that may be unsafe to use, it puts both the distributor and the importing supplier at risk in the event of a product liability claim. Over the next several years, we can expect this aspect of the business to change, to the benefit of the end-buyer.”
– Mel Ellis, president of HumphreyLine, Portland, Ore. From “Light and Healthy: Keeping your sales strong in the health market,” Promo Marketing, February 2011
