Since so many monumental occurrences are marking their 50th anniversary this year, it can be easy to overlook that 2019 signals the golden jubilee of the introduction of Tic Tac mints, too. Among the best friends to questionable breath, the one-and-a-half calorie delights are receiving an interesting promotional push for their birthday, as Ferrero, the Italian manufacturer behind the products, invited Instagrammers to win a pair of “luxury” branded cufflinks specially designed to fit four Tic Tac mints inside:
https://www.instagram.com/p/Byxkly1Bf-H/?utm_source=ig_web_button_share_sheet
This promotion is the kind of how-genius-is-that concept that we love covering, as it speaks to companies’ relentless commitment to novelty. It also gives a solid plug for dads since Ferrero commenced the brainchild on Father’s Day. While the offering of a Tic Tac could come across as an are-you-trying-to-tell-me-something gesture, this idea registers only as a way to help patriarchs make sure they are completely ready to ace their interviews, business meetings or dates.
Polished in white gold (we guess Ferrero had not heard that rose gold is the thing these days) and “handcrafted” in New York City, the elusive pair of branded cufflinks will certainly brand the winner the envy of the fashion and fresh-breath worlds, while also generating considerable traffic for the Tic Tac Canada and Tic Tac USA Instagram accounts.
Only a dad would feel the need to wear Tic Tacs on his wrists. Look for a Tic Tac cufflink GIF on Instagram Sunday to win a pair. @thomasrkaiser Is this food on demand?@FSNewsMN @CharlieAwards @FOD_News pic.twitter.com/NJVt3lJZJu
— Nancy Weingartner Monroe (@NanWeingartner) June 13, 2019
Regarding those social media entities, children who want to spoil their dads or even assertive fathers themselves must share the advertised post on their Instagram Stories, tagging the Canada or USA brands in doing so. Promising to “keep dad’s style just as fresh as his breath all day long,” the Tic Tac cufflinks will, according to The Drum, reach the victorious entrant in an inscribed, personalized box, an offering whose unique nature—we hope—might just inspire Ferrero to issue more of the shirt components.
While we love one-of-a-kind and limited-edition promotional items, it would be a breath of fresh air in the promotional products world for Tic Tac to go full-scale with these cufflinks, especially since The Drum made us curious about further goods by calling the Cufflinks x Tic Tac the brand’s “move into men’s fashion.” What are you hiding up your sleeve aside from those cufflinks, Tic Tac?
