Towel Specialties, Baltimore, launched its new Cobblestone Mills division in September, featuring blankets and Turkish robes.
“This launch has been in the works for well over a year as we built this line from the ground up,” Shawn Kanak, vice president of sales, said in a press release. “We experienced great success when we expanded our blanket and robe gift collection in recent years. So we tried to identify voids in the market in these categories and our decorating techniques—areas where there simply weren’t many options. As a result, we meet this need with a lineup of quality products built to sustain. Our Cobblestone brand really speaks to the endurance and time-honored craftsmanship we put into every product; two important considerations for buyers deciding what products should carry their logo.”
“We recently previewed the Cobblestone Mills collection with a focus group of customers,” added Kanak. “The response was even better than anticipated. Without prompting, they restated our core message: that these products represent the highest quality offered in these categories.”
“Essentially, Cobblestone Mills puts our blankets and robes in the forefront, introducing fantastic new styles at very competitive prices,” Murray Siegel, marketing director, said in the press release. “Cobblestone Mills lets us continue developing new products, decorating techniques, and presentation options in this category to challenge what is ordinary in the industry. Our new catalog and website also give us a fresh, new identity that is distinctly different from Towel Specialties. Yet, while the products are different, our award-winning service is exactly the same.”
The new Cobblestone Mills catalog already is in circulation and the cobblestonemills.com website is up and running. Cobblestone Mills also has the same industry identifiers and contact information as Towel Specialties and will be carried by all of the Towel Specialties multi-line sales reps.
For more information on Towel Specialties, visit www.towelspecialties.com.
