Typos: We hate to see them, and yet we can’t quite get enough of them. Sometimes, typos work for a promotion’s advantage. And sometimes they result in an all out internet frenzy—or in the case of this typo, a political backlash.
Advocacy group Great America Alliance sponsored a bus to bring Sarah Palin and former White House advisor Sebastian Gorka to a rally in support of former Alabama Chief Justice Roy Moore’s U.S. Senate run. The bus featured a URL for a website promoting the rally, alabamadeservesmoore.com. The only problem was, the website actually read alabamaderservesmoore.com.
Twitter users caught the “derserves” error, and of course, the typo immediately went viral. In response, Moore’s opponent, Democratic Senate nominee Doug Jones’ campaign purchased the correct URL, which they directed to Jones’ campaign website.
The spelling error was corrected before the rally, so Jones’s clever ploy was mostly rendered moot. But the candidate still managed a minor PR victory at Moore’s expense. Who knows how that will translate to the polls
