A high level of personalization can make a big difference in promotional products. The recipient feels more special. They feel like the product was created just for them. Thus, they’re more likely to hold onto it for a long time.
We’re not sure what the shelf life of a cheese statue is, but Whisps is confident that its Cheese Carvings make for the ultimate gift for the cheese lover in your life this holiday season.
From Oct. 1 through Dec. 10, the cheese snack company is accepting submissions of high-res images, which Whisps’ “award-winning cheese carver” will turn into a 100% edible cheese sculpture. It can be anything you want, too: a person, a pet, an inanimate object, another piece of cheese. Whatever it is, it will arrive within two weeks.
Each custom carving costs $200, but a non-custom carving only costs $49.99. Whisps has a few stock designs up its sleeve, like flip phones, a mini cheese grater, a dollar bill and more.
If there was any doubt that people want custom gifts, Whisps’ results from this campaign speak for themselves. The brand reported that, since launching the campaign, 85% of its website traffic have been new, meaning people are at least interested in what the company has to offer after seeing custom carvings of celebrities like Dolly Parton.
Who doesn’t want a Dolly Parton cheese statue?
This brings together two aspects of successful holiday promotions: It’s something people actually want (food) and it’s something that is clearly made just for them.
Your holiday promotions don’t have to be on the level of a custom-carved cheese statue of an end-user’s pet dog, but going an extra mile to show that you care goes a long way.
