Articles
PromoStandards announced the addition of a new member to its advisory board—Amy Rabideau, vice president of product at Facilisgroup. Rabideau brings to PromoStandards 24 years of experience in the promotional products industry. Prior to working at Facilisgroup, Rabideau was the senior project director at eXtendTech…
Read More
Anyone who discounts branded merchandise as cheap junk doesn’t know all of the work that goes into a well-executed product. Apparently, MTV knows how tough it is, and created a “Project Runway”-style show where designers compete to create the flashiest, most memorable and most stylish branded merchandise for musical artists…
Read MoreYes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…
Read MoreNetflix and Metallica teamed up for co-branded “Hellfire Club” apparel, referencing a plot point in the latest season of “Stranger Things.” The raglan-style Metallica shirt, which is just a little different than the original Hellfire Club shirt, is available on both Netflix’s store and Metallica’s, along with a T-shirt and a hoodie…
Read More
Goldstar, San Diego, announced an expansion of its North America sales team by welcoming Jaymie Cook as the Northwest regional sales manager. Cook will assist in sustaining the success of Goldstar by helping distributors experience simplicity. A three-year industry expert and experienced sales manager, Cook will focus on building and expanding partnerships across her territory…
Read More
Earlier this summer, Miller Lite released beer-infused charcoal for your boozy barbecues. Now, the brand is helping out those who want to get their grill on but don’t have one of their own. Miller Lite’s “Grill Share” program will offer up rentable, branded grills in New York City and Chicago, while giving fans an opportunity to win one to keep…
Read More
Stran & Company Inc., Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the company’s products and services…
Read MoreThis week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting “corporate swag” and promotional products. One company even named a “swag czar,” whose job is to approve orders for branded products…
Read More
NC Custom, Hicksville, N.Y., expanded its sales and customer service team with Shane Allen of Allen Golf Inc., representing the British Columbia province. Allen comes to NC Custom building on his five-year experience in the promo industry with supplier Cutter & Buck. His previous background is in logistics in the gas and oil industry…
Read More
Nature Valley is living up to its name with a new TikTok initiative encouraging people to do something good for Mother Earth. In exchange, they’ll get an exclusive password to buy Nature Valley merch from brands like L.L. Bean, Stasher and more. Fans who post their sustainable initiatives will get access to the “ReTok Shop”…
Read More