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Archives: Articles

Articles

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schneider remaining CEO and Jim Rozakis promoted up to president.

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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns

A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.

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Counselor State of the Industry 2026: Revealing Economic Indicators

Key characteristics stand out with distributors of varying sizes.

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25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.

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What Makes a Printing Company Impossible to Replace?

The strongest print providers understand that customer retention is built through relationships, expertise, and operational value.

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High Margins & Repeat Business With Business Form Sales

It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.

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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

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Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.

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Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.

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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.

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