Today’s promotional products are increasingly taking cues from retail, with greater emphasis on product design, quality, and thoughtful decoration. But what makes a branded product feel like something consumers would actually purchase?
At PRINTING United Expo 2026, Promo Impressions caught up with Jon Granek, director of outside regional sales at Prime Line, to discuss what defines a retail-ready promotional product, which product categories are gaining momentum and how decoration methods can elevate a product’s perceived value.
Watch this full video on Promo Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
