Edwards Garment Rebrands Bishop Custom Clothing as EdwardsX

Edwards Garment, Kalamazoo, Michigan, today announced the final steps in the acquisition of Bishop Custom Clothing, which is now rebranded as EdwardsX. EdwardsX strengthens Edwards Garment’s position as a global brand providing a broad assortment of career apparel products and services to the industry…

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Fanatics Becomes Official Olympics Merch E-Commerce Provider

Fanatics will become the official e-commerce partner of the Olympics. The deal covers online merchandise sales for all Olympic games up to and including the 2028 Summer Games in Los Angeles, with the exception of the 2022 Beijing Winter Olympics (due to China’s existing agreement with Alibaba). The deal also includes licensing rights to previous Olympic games…

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Proforma Helps Lamplighters Light the Way for Tampa’s Homeless

Proforma hosted more than 125 community leaders and volunteers for Lamplighter’s Annual Kickoff Luncheon to benefit the homeless of Tampa Bay. Lamplighters is a 35-year-old organization dedicated to serving Tampa’s homeless children and families in need by engaging in activities to improve their health, education and rehabilitation…

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‘French Dispatch’ Pop-Up Cafes Use Print, Promo for Immersive Experience

Wes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…

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Storm Creek Announces Certification as a Women’s Business Enterprise

Storm Creek announced its national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC is the nation’s largest third-party certifier of businesses owned and operated by women. The certification is a meticulous process including an in-depth review of the business and site inspection…

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Peloton Teams Up With Beyonce, Adidas for Apparel Capsule

Before Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence…

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