Articles
If we hadn’t already gotten our college degrees, we’d be applying to Reese’s new “university.” Reese’s University isn’t a real college per se, but the brand is launching an online “bookstore” for “students” to buy merchandise for the Fighting Cuppies. Even better, by requiring “applications,” Reese’s can use the campaign to build audience for future digital marketing efforts…
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Tekweld, Hauppauge, New York, announced that it has hired David Heldt as marketing director. Heldt previously served as marketing manager at Super Enterprises, a Northeast distributor of Marvin windows and doors. Heldt joined Tekweld on Nov. 1, and brings 26 years of marketing experience in distributor and buying group business models…
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A24 is proving once again that one man’s outdated promotional movie merchandise is another man’s promotional movie treasure. After the trendy movie distribution company held a successful series of auctions, selling a huge swath of movie promos across multiple decades, A24 is again selling a collection of vintage movie gear…
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RBO PrintLogistix has tapped Michael Turner as its new vice president of information technology. The former director of IT at DataSource Inc. and solutions architect for Banner Solutions stepped into his new role as vice president of information technology in March 2021. Turner holds licenses and certifications in multiple areas, including…
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The latest in Elon Musks’s string of out-there promotional items is the Cyberwhistle, a real whistle made to look like the pixelated Cybertruck and designed for customers to “blow the whistle on Tesla.” It cost $50 and has already sold out. And it’s maybe a dig at Apple’s recent $19 branded microfiber cloth? Who knows?…
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Gildan Activewear, Montreal, released its Q3 financial results last month, showing record third-quarter sales of $802 million (up 33% over last year), record GAAP diluted EPS of $0.95 (up 167% over 2020) and record third-quarter free cash flow of $232 million. Strong gross margin expansion drove operating margin of 25.1%, and…
Read MoreFire and EMS departments in multiple states are warning people that T-shirt text message campaigns claiming to raise money for the departments have no affiliation, and are likely a scam. Departments in Connecticut, New York and Wisconsin have reported the scams…
Read MoreLululemon on Monday filed a patent lawsuit against Peloton claiming that the company has infringed on Lululemon’s intellectual property. Earlier this year, Peloton announced its own athletic apparel line, and now things are heating up in what looks like will be a legal battle between the two brands…
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There are a lot of songs about December, but we’re not sure how many songs there are about promotional products. While we scour our record collections, take a look at five items worthy of their own song, including a movie-promo disaster kit, a killer coffee mug, a very optimistic baseball calendar and more…
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Proforma was onsite Oct. 19, 2021, at the Fairmount Princess in Scottsdale, Arizona, to begin preparation for its largest Million and Multi-Million Dollar Club celebration in the company’s history. More than 150 members of the Million and Multi-Million Dollar Club will gather together and celebrate…
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