Trish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical…
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Arby’s Takes Advantage of NCAA NIL Rule Change for ‘Arby’s for RBs’ Merch Box Campaign
Arby’s is giving college football running backs $500 and a box of branded merch for saying they’re eating at Arby’s. It’s part of the cleverly-named “Arby’s RBs” sponsorship program. The first 200 D-1 running backs to post “Tonight, I’m getting Arby’s” on Instagram or Twitter will receive the cash and merch box…
Read MoreI.D. Images Appoints Jeffrey Fielkow as President and CEO
I.D. Images LLC, Brunswick, Ohio, announced that Jeffrey Fielkow has been appointed president and CEO of the company. An experienced business leader, Fielkow will succeed Brian Gale and assume responsibilities on Dec. 1, 2021. Gale is set to retire at the end of the year. Fielkow brings significant expertise…
Read MoreBud Light’s Co-Branded Candle Smells Like the Full Tailgating Experience
Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the “ol’ pigskin” and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos…
Read Moreskucon 2022 (In-Person) Is Sold Out, Virtual Registration Now Open
commonsku, Toronto, announced that it has officially sold out its in-person availability for skucon, but there is still an option to attend the conference virtually. skucon is a conference for distributors and suppliers in the promotional products industry who want to connect, learn and re-energize alongside other progressive, like-minded pros…
Read MoreDelta Apparel Reports 2021 Q4 and Full-Year Results, Net Sales Up 14.6%
Delta Apparel, Greenville, South Carolina, last week announced financial results for its 2021 fiscal fourth quarter and full year ended October 2, 2021. For the full year, Delta’s net sales were $436.8 million, up 14.6% from $381 million in the prior fiscal year. Net sales in the Delta Group and Salt Life Group segments increased 12.5% and 33.9%, respectively…
Read MoreOur 5 Favorite Promotional Products of the Week: (Sort Of) Thanksgiving Edition!
Aside from, you know, giving thanks, Thanksgiving is about two things: food and sports. So we’re celebrating with a Thanksgiving-week edition of the Fave 5 featuring five items that fit into one of those two categories, including Pizza Hut holiday merch and the Cleveland Guardians’ new gear. Thanks for reading and have a great holiday!…
Read MoreHulu Merch Store Launches With Holiday Sweaters, Branded Apparel
Move over, Netflix. As of last week, you can now purchase branded clothing, headwear, posters, coffee mugs and more from Hulu. Launched on Nov. 15, the new online store, called Shop Hulu, features merchandise for all your favorite shows provided by the streaming service. There will also be various holiday-themed gifts available…
Read MoreVans and USPS Team Up for Branded Apparel and Footwear Collection
In a world where so many brands are teaming up to create merchandise capsules, an unlikely duo has formed. Set to launch later this month right on time for the holiday shipping rush, Vans and the U.S. Postal Service have announced a collaborative branded apparel and footwear collection that will include new versions of a few iconic Vans styles…
Read MoreDunkin’s New TikTok-Inspired Merch Collection Is Smart Social Media Marketing
Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
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