Articles
Proforma recently presented an overview on technology in the promotional products world at the Career Showcase at the University of Florida. The presentation, led by Stan Maxwell, Proforma’s chief strategy officer, and Brian Roney, Proforma’s director of e-commerce, focused on promotional product industry trends and the importance of technology including…
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“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreThere’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
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4imprint, Oshkosh, Wisconsin, awards grants to 350 nonprofits throughout the U.S. and Canada to purchase promotional items to thank volunteers, raise funds and achieve other goals during Q3 of 2021. The $500 grants came from 4imprint’s one by one program…
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PRINTING United Expo yesterday announced that anticipation and excitement for the 2022 event, taking place at the Las Vegas Convention Center on Oct. 19-21, continues to grow as it welcomes a record number of exhibitors and sponsors. This excitement, according to those joining the show, stems from the desire to reconnect with customers, showcase…
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Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…
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If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…
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iPROMOTEu, Wayland, Mass., recently launched its Supplier Showcase Series, holding the first event virtually Oct. 26-28, 2021. iPROMOTEu’s top affiliates and selected suppliers who are part of the iPROMOTEu Preferred Vendor Program participated in the three-day event…
Read MoreTim Horton’s just released a limited-edition menu item in conjunction with fellow Canadian Justin Bieber, and released a line of branded merchandise to go along with it.
Read MoreFendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…
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