Articles
“Squid Game” fans looking to celebrate Netflix’s morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What’s really interesting here, though, is the platform…
Read MoreAs apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019…
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We’re always thinking about what kind of merch we’d release for the Promo Marketing Podcast. But we took a break from that to bring you this week’s collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of ’90s favorites reentering the branded merchandise game, and more…
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Promotional Products Association International (PPAI) has announced the new PPAI Board Members for 2022: Melissa Ralston, chief revenue officer of supplier Koozie Group; Chris Anderson, CEO of supplier HPG; and Denise Taschereau, co-founder and CEO of distributor Fairware Promotional Products…
Read MoreBuffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen’s, and the school responded by relaunching the design for a limited time…
Read MoreFor its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
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The Specialty Advertising Association of Greater New York (SAAGNY) and its members have gathered three times for indoor shows in the past month. The last two were held Tuesday, Oct. 5 at the Melville Marriott; and Thursday, Oct. 7, at the Crowne Plaza Suffern-Mahwah. On Oct. 7 in Suffern, the day began with an interactive panel discussion featuring…
Read MoreEven in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreStarting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received…
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Storm Creek announced that it has added two more employees to its growing sales and customer teams. Nathan Shadick is an inside sales/account manager who will actively work to expand Storm Creek’s corporate branding market share. Nicole Hagerty, order management/data specialist, has been serving customers in a variety of roles for more than 20 years…
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