Articles
Geiger received an order from a nearby camp that wanted to give employees branded vests to thank them for their hard work. The problem was that they wanted them in four days. Thanks to Geiger’s workforce, warehousing and supplier relationships, the job got done and the client was happy…
Read MorePlayStation gamers in Australia were excited to possibly get their hands on a fully McDonald’s-branded PS5 controller as part of a giveaway. But, in an extremely weird turn of events, Sony said the controllers don’t actually exist, and that McDonald’s never even approached Sony about the idea…
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Established as Timeplanner Calendars by Jerome O’Boyle in 1971, JournalBooks is marking its golden anniversary this year, celebrating five decades of made-to-order paper products. Today, its made-to-order journals and planners are a key part of PCNA, which acquired JournalBooks in 2007…
Read MoreWendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
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Geiger, Lewiston, Maine, announced that it has acquired Englewood, Colorado-based distributor ProCorp Images Inc. The acquisition is part of Geiger’s continued expansion strategy focused on broadening its client base and services nationally. Founded in 1995, ProCorp has grown to become one of the…
Read MoreTeam USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.
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It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
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KTI Networks/KTI Promo, Houston, announced that Steffany Rivera has joined the company as the new marketing manager, effective June 14, 2021. Rivera joins the company from Pengu Swim School, where she was the school director for four years. She will bring her experience in events and marketing to KTI…
Read MoreRight now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…
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Chester Cheetah is probably the coolest snack food mascot. He’s just so chill. And those sunglasses? Forget it. It makes sense that he hangs out with cool musical artists like Bad Bunny. Bad Bunny and Cheetos joined forces with Adidas to create the “Cheetos x Bad Bunny Collection by Adidas,” a four-piece apparel capsule that…
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