A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
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Researchers Use Inkjet Technology to Print Conductive Material on Textiles
Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…
Read MoreOur Five Favorite Promotional Products of the Week: Tupac ‘Pride’ T-shirts, Magic 8-Balls and More
It’s pretty unfair that June, being one of the best months of the year, only has 30 days. Why can’t we shave a day or two off of January? Speaking of limitations, it was hard to select only five promotional products this week, but we are nothing without our integrity. So, please enjoy this week’s batch…
Read MoreOlympic Hurdler’s Doritos Earrings Stole the Show During Qualification
After Christina Clemons finished in third place in the 100-meter hurdle at the final Olympic Trials and secured the last spot on the U.S. Olympic team, cameras zoomed in to reveal that she had been wearing dangly earrings shaped like bags of Cool Ranch Doritos. This, of course, went viral…
Read MoreGrossman Marketing Group Acquires PCI Creative Group
Global print management and brand marketing company Grossman Marketing Group, Somerville, Mass., has acquired PCI Creative Group, Stamford, Conn. The two companies had a number of similar services, as well as distinct offerings that will provide customers of both firms access to an expanded service portfolio. Grossman Marketing Group is a 111-year-old, fourth-generation family-owned company…
Read MoreFacilisgroup Immersion Program Delivers Valuable Industry Deep Dive
Facilisgroup, St. Louis, announced the launch of the Facilisgroup Immersion Program, an experiential learning event designed to educate new staff members with a comprehensive foundation of the promotional products industry. Beginning May 6, the three-week program provided…
Read MoreGeneral Mills’ Co-Brand With Buzzfeed’s Tasty Underscores Kitting Value and Packaging Appeal
Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
Read MoreSock Club Hires Wicksie Tu as B2B Project Manager
Sock Club, Austin, Texas announced the hiring of Wicksie Tu as B2B project manager. Tu brings with her seven years of work in the experiential and event marketing industry into the supplier and distributor world. As B2B project manager, Tu will focus on creating innovative marketing solutions…
Read MoreStaples CEO Steps Down as Office Depot Merger Remains in Limbo
Effective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred…
Read MoreOreo’s NBA Cookies Go Heavy on the Logos
Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat…
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