President Biden announced today that, after discussions with the White House, the Port of Los Angeles will begin operating on a 24-hour basis, hoping to alleviate some of the cargo backlog that has overwhelmed West Coast ports and put strain on U.S. industries. FedEx and UPS are also reportedly working toward 24-hour operations…
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Geiger Hires Janice Gray and Tuan Huynh to Executive Team
Geiger announced that Janice Gray and Tuan Huynh have joined the company’s executive team as chief human resource officer and chief information officer, respectively. Gray has extensive experience as a strategic leader focused on talent acquisition, talent management and team development. Huynh has more than 20 years of experience leading…
Read MoreNetflix Is Letting ‘Squid Game’ Fans Buy Customized Apparel Via Easy-to-Use Online Platform
“Squid Game” fans looking to celebrate Netflix’s morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What’s really interesting here, though, is the platform…
Read MoreWith 2021 Apparel Sales Expected to Surpass Pre-Pandemic Levels, It’s Baby Boomers Leading the Charge
As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019…
Read MoreOur 5 Favorite Promotional Products of the Week: Hiking Journals, ’90s Comebacks and More
We’re always thinking about what kind of merch we’d release for the Promo Marketing Podcast. But we took a break from that to bring you this week’s collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of ’90s favorites reentering the branded merchandise game, and more…
Read MorePPAI Names Melissa Ralston, Chris Anderson and Denise Taschereau as New 2022 Board Members
Promotional Products Association International (PPAI) has announced the new PPAI Board Members for 2022: Melissa Ralston, chief revenue officer of supplier Koozie Group; Chris Anderson, CEO of supplier HPG; and Denise Taschereau, co-founder and CEO of distributor Fairware Promotional Products…
Read MoreSo Many Buffalo Bills Fans Wanted Hoodies From QB Josh Allen’s High School That the School Relaunched the Old Design
Buffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen’s, and the school responded by relaunching the design for a limited time…
Read MorePBR Toilet Paper? Pabst Blue Ribbon Will Pay You to Decorate Your Home With Branded Products
For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreSAAGNY Announces Two In-Person Fall Shows
The Specialty Advertising Association of Greater New York (SAAGNY) and its members have gathered three times for indoor shows in the past month. The last two were held Tuesday, Oct. 5 at the Melville Marriott; and Thursday, Oct. 7, at the Crowne Plaza Suffern-Mahwah. On Oct. 7 in Suffern, the day began with an interactive panel discussion featuring…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
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