Articles
McDonald’s has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald’s formula…
Read More
commonsku, a promotional products business and sales software, has opened registration for skucon, a hybrid experience with the option to attend either in-person or virtually on Jan. 9, 2022. skucon is a conference for distributors and suppliers in the promo industry who want to…
Read MoreReddit launched a pilot program that will allow individual subreddits to host their own branded merchandise stores on-platform, with proceeds from sales going toward each subreddit’s operating expenses. The initial launch includes just six subreddits, but the company indicated it could expand if things goes well. Reddit is home to 2.8 million subreddits in total…
Read More
The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?…
Read MoreA debt relief startup has been drawing on the theme of Netflix smash hit “Squid Game” for a self-promotion that feels a little bit on-the-nose. People in New York and Miami might have found one of 10,000 business cards with the same three symbols as on the show, but with the message on the back saying “There’s a better way to get out of debt”…
Read More
Firebrand Global Marketing, Clarendon Hills, Ill., announced that it has welcomed Malati Limaye, TAS, as account and marketing support. As a newcomer in the industry, Limaye will start by providing support to the customer service, sales and marketing departments while pursuing education through PPAI and on various industry platforms. Limaye brings a Bachelor of Arts…
Read More
Heinz just launched “Tomato Blood,” a Halloween-themed ketchup featuring a special label with the horrifying new name. The bottles will be available in grocery stores and at an online store that has several Tomato Blood tie-in items available for purchase, including a costume kit. There’s also a fun social media component…
Read More
Koozie Group announced the donation of 100 Dell and HP laptop computers to A New Direction for Women and Men Inc., a well-established residential facility for drug and alcohol recovery. As part of its mission, A New Direction for Women and Men aims to provide a structured and nurturing environment in order to…
Read MoreA company called Creative Goods Merchandise developed a program that allows Broadway theatergoers to scan QR codes around the theater and place orders from their mobile devices. Once the show is over and the lights are back on, they can grab their merch on the way out…
Read More
Storm Creek, Eagan, Minn., announced this week that it has successfully reached its goal to transition all of its products to eco-made. Through its sustainable sourcing practices, every product in production is now being made with recycled fabrics and insulation from post-consumer waste, such as plastic bottles and sustainable components, and/or is Bluesign or Oeko-Tex…
Read More