Articles
HPG, Braintree, Mass., announced five additional industry-exclusive partnerships from the company’s Batch & Bodega Fresh line. The latest exclusive partners include Nene’s Treats, Grey Ghost Bakery, Justice of the Pies, Flour & Branch, and Caroline’s Cakes…
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Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products…
Read MoreIn the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
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Hirsch Gift, Houston, announced the hiring of Joshua Pospisil as key accounts manager. Pospisil brings six years of industry experience from KTI Networks/KTI Promo in Houston. Pospisil has a proven track record of success, largely by strategically leveraging social media and his web and graphic design background to develop…
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Geiger, Lewiston, Maine, announced that industry veteran Jeffery Brown has been appointed to the company’s Board of Directors. Brown spent 11 years at Polyconcept North America, where he was chief marketing officer, then president of its hard goods division. For the last three years, he has served as…
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A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
Read MoreFerrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
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Here’s how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees…
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This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let’s get to it!…
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The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
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