Articles
Dunkin’s new branded merchandise collection is a partnership with TikTok personality Charli D’Amelio, the platform’s most-followed creator with more than 111.6 million followers. The line is a culmination of three big trends we’re seeing right now in branded merchandise: limited run to drive hype via exclusivity, collaborating with celebrities for their own…
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AIA Corporation, Appleton, Wis., hosted its first virtual Marketing Lab event earlier this month, bringing together nearly 90 owners and seven speakers for two days of hands-on learning and collaboration. Topics discussed included social media, email marketing, company stores, and website and email analytics…
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One distributor’s one-on-one meetings at a recent Promo Marketing virtual business development event led to $7,000 in orders after the supplier helped put together virtuals for a few of her clients. More than that, though, the meetings laid the groundwork for future business. Here’s how…
Read MoreJapanese sportswear company ASICS had to do some PR damage control after releasing a statement supporting the nationalistic “One China Principle” and insinuating that it would continue to source cotton from Xinjiang province. After receiving criticism on social media, ASICS, which is the official apparel supplier for the Australian Olympic team…
Read MoreAn independent laboratory tested 260 hand sanitizer products from manufacturers given interim FDA approval and found that 44 contained benzene, which the CDC says can cause blood cancers like leukemia. Of the 44, none were from suppliers associated with the promo industry, but two were Star Wars branded sanitizers sold at retail by Disney…
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Sure, you can enjoy your favorite drinks from home, and you can watch sports on TV. But does your home entertainment area smell like your favorite sports bar? Thanks to three scented candles from Miller Lite, it can. The beverage brand released “Game Day Bar,” “Dive Bar” and “Beer Garden” candles, with proceeds going to the hospitality industry…
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Koozie Group (previously BIC Graphic) announced leadership team updates to help accelerate continued efforts to build a foundation for scalable and sustainable growth. Melissa Ralston will move into the role of chief revenue officer, while Pierre Montaubin has been promoted to senior vice president for product management and sourcing…
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Pro Towels offered a free COVID-19 vaccination clinic for all of its employees on-site on March 23 at its Abbeville, S.C., facility, in hopes to help further protect them during the pandemic. Pro Towels partnered with its local hospital, Abbeville Area Medical Center, to get employees vaccinated on-site, so they would not have to leave…
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Small businesses that have been impacted by the pandemic will now be able to apply for up to 24 months of relief totaling $500,000. Previously, the Small Business Administration limited the relief to six months worth $150,000. SBA administrator Isabella Casillas said the decision came down to the pandemic extending longer than…
Read MoreAmazon will begin selling more officially licensed NFL merchandise, such as replica jerseys, tailgating products and more, thanks to a new agreement between the company and the league. Effective yesterday, Amazon can now sell licensed NFL products from brands like Fanatics, New Era and more. Nike, however, will not be included…
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