Articles
Shortly after Burger King announced its full rebrand, including employee uniforms and packaging for all of its menu items, McDonald’s had its own redesign news to share, debuting a whole new look for its packaging. Will it update its employee uniforms, too?…
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iPROMOTEu, Wayland, Mass., one of the largest and fastest-growing distributor organizations in the promotional products industry, has announced the addition of two new business development team members: Erik Salo, TAS; and Annie Costello, TAS…
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Josh Storey has been hired as the digital marketing assistant for ZOOMcatalog. Storey will work closely with director of marketing Rob Alley, and leverage his experience as a copywriter and marketer in the promotional products industry to assist with branding, messaging, product and digital marketing, and other growth initiatives.…
Read MoreAfter a period finalizing the last details, ASTM International has released its final face mask standards for consumer masks. The Standard Specification for Barrier Face Coverings, a first of its kind, creates criteria regarding construction, fit, manufacturing and use for non-medical masks…
Read MoreAs I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
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Koozie Group (formerly BIC Graphic) is once again selling promotional product solutions outside the U.S., Canada and approved territories after changing its company name. For the last three years, the supplier’s sales of promotional products were limited due to a clause within the sales agreement with its previous owner…
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Tomorrow at noon, McDonald’s customers can visit CHKNDrop.com for a “limited-edition capsule.” The release includes early access to the Crispy Chicken Sandwich, a “never-before-heard audio track” on 7” vinyl created by Tay Keith, and a limited-edition hoodie…
Read MoreIn January, Amazon quietly purchased Selz, a small Australian startup that, like Shopify, allows businesses to easily set up online stores. What exactly the company plans to do with Selz is still unclear, but we have some guesses—an obvious one, and a speculative one with branded merchandise implications…
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Nearly a year after first making face masks and PPE products for health care workers, Hanesbrands announced that it will exit the PPE business, focusing instead on its Champion brand and expanding its e-commerce offering. Hanesbrands said it no longer sees PPE as a long-term growth opportunity…
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VF Corporation, parent company of major apparel and accessory brands like JanSport, Timberland, North Face and Supreme, announced a new initiative to eliminate all single-use packaging, including polybags, by 2025. The plan extends to VF Corporation’s offices and sponsored events…
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