Finding Room for Creative Promotions in the Health Care Market

Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…

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The Reusable Fast Food Packaging Wave Is Growing

Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…

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Mary Jo Tomasini, MAS+, Named PPAI 2021 Woman of Achievement

PPAI announced its 2021 Woman of Achievement recipient—Mary Jo Tomasini, MAS+, CEO and founder of CE Competitive Edge LLC, based in Stevensville, Mich. The PPAI Woman of Achievement award recognizes an individual who has led the way in the advancement of women in the industry, exhibited outstanding…

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