Articles
Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years’ promos, John Helder created a multi-piece apparel collection that wowed his client…
Read MoreGolf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.
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If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
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AIA Corporation, Appleton, Wis., announced that industry professional Christopher Alfano has joined the company as senior vice president of business technology. In this role, Alfano will lead technology strategy and implementation, ensuring AIA and owner growth goals are consistently supported and achieved through technology. In addition, Alfano will be…
Read MoreDuring Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
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Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
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Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
Read MoreAfter a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
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Zing Manufacturing, Tempe, Ariz., the exclusive supplier of S’well products in the promotional products market industry, announced the hiring of MacMarketing as its first multi-line representatives. “I have known both Nick and Mark Chipchase for many, many years,” said Zing Manufacturing senior vice president of sales Rich Corvalan. “We are thrilled to bring them on…
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We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…
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