Budweiser Skips Super Bowl Ads for First Time in 37 Years, But Launches Co-Branded Apparel Line With Starter

Budweiser announced that, for the first time in nearly 40 years, it won’t be airing any commercials during the Super Bowl. It will, however, team up with beloved apparel brand Starter for some Big Game-themed apparel. The brands will release an apparel capsule that celebrates the “Bud Bowl” ads, which first aired in 1989. The line will include T-shirts, sweatshirts and hats…

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TSC Apparel Expanding to Larger Distribution Center in Southern CA

TSC Apparel is expanding to a larger distribution center in Moreno Valley, California. In an announcement made this month, the Cincinnati-headquartered company said it plans to relocate its Fullerton location to a state-of-the-art, 125,000 sq. ft. distribution center in Moreno Valley, Calif. TSC expects the center to open by the end of February 2021…

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Zing Manufacturing Becomes Exclusive Provider of S’Well Promotional Products

Zing Manufacturing and S’well have announced an exclusive partnership. Starting immediately, Zing Manufacturing is the exclusive promotional products provider for the brand’s vast selection of premium, vacuum-insulated, reusable products. As part of this move, S’well will no longer sell direct, to further demonstrate its commitment to the industry. “The promotional products category has always been a…

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Towel Specialties Promotes Shawn Kanak to President

Towel Specialties, Baltimore, announced the promotion of Shawn Kanak to president. As both president of Towel Specialties and an integral member of the executive team, Kanak will oversee national sales efforts for all three divisions—Towel Specialties, Cobblestone Mills Blanket Company and Xpress Towels…

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This Packaging Design Uses Fast Food Tricks to Make You Want Vegetables

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables…

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