Articles
Logomark, Tustin, Calif., has added a new leadership role, naming Michael Bistocchi as chief revenue officer. Bistocchi will be responsible for driving all revenue-generating activities with a focus on growth through broadening Logomark’s customer base, solidifying distributor partnerships, and aligning sales and marketing strategies…
Read MoreThe Oscars were last night, and the gift bags were back for nominees who attended in person. For nominees who chose to celebrate from home, Chanel took a temporary break from its usual pre-show party, instead sending “formally dressed couriers” to hand-deliver a box with “ingredients to toast fashion and film”…
Read MoreMajor brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
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It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand’s Naturdays drink while making a pretty respectable sum of money…
Read MoreFeaturing Gritty with a band aid on his arm and the message “I took my shot,” these instantly became the must-have sticker for everyone with a vaccine appointment in Philly. Workers at the clinic were also rocking “I took my shot” T-shirts that matched the stickers, and Gritty wore a face shield with a custom Gritty pattern on it…
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Koozie Group (previously BIC Graphic), Clearwater, Fla., has affirmed its commitment to social responsibility and compliance with the promotion of Sandeep Jain to the role of vice president of vendor relations, sourcing and compliance. Jain has been in the promotional products industry for more than three years as a…
Read MoreWeezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music. Introducing: the Wroomba (the W is silent)…
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HPG Brands announced additional industry-exclusive partnerships from the company’s new Batch & Bodega Fresh line. Through Batch & Bodega, distributors now have access to fresh food, shipped directly to customers at one-piece minimums with customized gift messages. New partners include Coolhaus…
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Geiger, Lewiston, Maine, has joined the United Nations Global Compact and has been awarded a gold medal from EcoVadis during a recent sustainability assessment, placing it in the top 5% of all companies assessed. The UN Global Compact aims to end extreme poverty, fight inequality and injustice, and protect the planet…
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In partnership with Uniqlo, Nintendo launched a new line of “Animal Crossing” merchandise that is available both in the game and in the real world. In the digital world, the products will be available on a special island that even looks like the inside of a Uniqlo store…
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