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Archives: Articles

Articles

Proforma Announces Live Event for 2021 Annual Convention and Family Reunion

Proforma, Cleveland, announced that it will hold its annual Convention and Family Reunion live and in-person at the Gaylord Palms in Orlando, Fla., Aug. 8-11, 2021. The Convention theme for the event will be “Together,” embracing the opportunity to come together as a group after the extended period of distancing…

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VF Corporation to Sell Occupational, Workwear Brands Amidst Retail-Focused Transition

VF Corporation, parent company of brands like Jansport, Eastpak, North Face, Vans, Supreme and more, announced that it plans to sell the occupational and workwear segment of its business as it transitions to focus on retail. Those brands include Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small…

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Aldi Spoofs Big-Name Brands With Branded Apparel Capsule, Ends Up Doing It Better

The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good merchandise design…

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Our 5 Favorite Promotional Products of the Week: Punching Bags, Hall of Fame Jerseys and More

We have a great idea: promotional pizza. No, not the pizza box. The pizza itself has a logo on it. Maybe it’s burned into the cheese or something? Maybe you can spell it out in toppings? We’re still workshopping it. While you chew it over (heh), take a look at five other great promotional products that already exist…

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‘Golfleisure,’ Sun Protection and More: What to Know If You’re Selling Golf Apparel in 2021

In January, CNN reported that the number of rounds of golf played in the U.S. declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year over year. So, yeah: Golf had a pretty big year—and another could be in store. Here’s what to know if you’re selling golf apparel…

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You Shouldn’t Laminate Your Vaccine Card (and That Means New Opportunities for Promo Sales)

The vaccination card is now an iconic little piece of paper. Thanks to widespread vaccine availability and the now-popular “Vaccine Selfie,” you don’t need to read a single word on the card to know what it is. The vaccine card is obviously worth more than the paper it’s printed on, and because of that, people…

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PPAI Interim President Bob McLean Opens Premier Group Network Annual Business Meeting

The Premier Group Network board of directors has announced Bob McLean, interim president of PPAI, as the guest speaker for the organization’s annual business meeting taking place today, Tuesday, April 27. McLean will welcome Premier Group members and share a brief state of the industry report…

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Hirsch Gift Announces New Southeast Region Multi-Line Reps

Hirsch Gift, Houston, announced new multi-line representative and territories. Flanagan & Associates will represent the supplier in the Southeast region of the U.S. and Puerto Rico. Tom Flanagan, based in Florida, will cover Florida…

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2021 State of the Industry Report: What’s Next for Promotional Products, the Future of PPE and More

As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…

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LinkedIn Tips for Promo Pros: Generating Leads, Building Relationships and More

There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…

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