Buffalo Bills quarterback Josh Allen rolled up to a recent game in a sweatshirt from his old high school before leading the Bills to a 40-0 win over the Texans. After the win, Bills fans flooded the small high school with requests for sweatshirts like Allen’s, and the school responded by relaunching the design for a limited time…
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PBR Toilet Paper? Pabst Blue Ribbon Will Pay You to Decorate Your Home With Branded Products
For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreSAAGNY Announces Two In-Person Fall Shows
The Specialty Advertising Association of Greater New York (SAAGNY) and its members have gathered three times for indoor shows in the past month. The last two were held Tuesday, Oct. 5 at the Melville Marriott; and Thursday, Oct. 7, at the Crowne Plaza Suffern-Mahwah. On Oct. 7 in Suffern, the day began with an interactive panel discussion featuring…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreNCAA Will Allow ‘March Madness’ Branding for 2022 Women’s Tournament
Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received…
Read MoreStorm Creek Continues to Expand Growing Team
Storm Creek announced that it has added two more employees to its growing sales and customer teams. Nathan Shadick is an inside sales/account manager who will actively work to expand Storm Creek’s corporate branding market share. Nicole Hagerty, order management/data specialist, has been serving customers in a variety of roles for more than 20 years…
Read MoreA&W’s Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W…
Read MoreUniversal Unilink Announces Member Sample Box
Universal Unilink announced that it partnered with its suppliers to create sample boxes, which the company will send to all distributor members. Each sample box consisted of 20 products from 17 different suppliers. For many suppliers, this was an opportunity to showcase products with deep inventory or products geared toward the holiday season…
Read MoreNext Level Apparel Issues Notice of Security Incident
Next Level Apparel, Gardena, Calif., announced yesterday a phishing email incident that involved a small number of email accounts in its computer environment. The phishing email incident resulted in unauthorized access to information contained in some email accounts, including names accompanied by Social Security numbers, financial/checking account numbers, payment card numbers, driver’s license numbers, and…
Read MoreMore Manufacturing Slowdowns as Chinese Factories Face Power Plant Shutdowns, Electricity Rationing
With coal tripling in price and mining volumes dropping, coal-fired power plants in China are rationing electricity or shutting down—and with them the factories that depend on them for energy. A sales director at a Zhejiang cotton texting printing firm said her company ordinarily has a 15-day turnaround time to fulfill orders. That window is now 30 to 40 days…
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