Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
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Articles
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
Read MoreDoes Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Read MoreIndustry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Read MoreKey Vertical Trends for 2025
Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.
Read MoreSmell That? It’s the Scent of Higher Direct Mail Response Rates
Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read MoreBest in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Read MoreHot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.
Read MorePrinting Excellence Delivers West Coast Vibes via Craft Beer Label
This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.
Read MoreDiscounts: Are They Good or Bad for Your Apparel Decorating Business?
Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.
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