It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
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Matthew Perry Is Having A Lot of Fun With His Limited ‘Friends’ Merchandise Line for COVID-19 Relief
People are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read MoreWhy Brand Awareness Is Vital for Business Growth
Although a brand awareness assessment may not always be at the top of the priority list, when done right, it can provide critical insight that can drive revenue growth and cost savings, provide a competitive advantage, reduce inefficiencies and uncover problems in their infancy before they grow into significant issues…
Read MoreThe Adult Bookstore Next to Four Seasons Total Landscaping Went All Out on (Safe for Work) Branded Merchandise
Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons’…
Read MoreAIA Welcomes 4 New Distributors to Owner Community
AIA Corporation, Appleton, Wis., recently welcomed four distributors—SparkWood Marketing & Events Inc., OLJ Marketing Solutions LLC, Caldwell Marketing Group and Estate Love Franchising LLC. “We are excited to welcome these distributors to our growing community of nearly 300 independent owners and more than 3,000 supplier partners,” said Joél Bastien, senior vice president of owner experience…
Read MorePantone Again Selects Two Colors of the Year for 2021: Ultimate Gray and Illuminating
Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…
Read MoreFanatics Acquires Hard Goods Supplier WinCraft in Move Aimed at Expanding Product Offering
Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
Read MoreNext Level Apparel Names Randall Hales as New CEO
Next Level Apparel, Los Angeles, announced that Randall Hales has joined the company as co-CEO along with Joe Simsolo. Simsolo will be transitioning out of the day-to-day management of the company during 2021, but will continue to stay connected to Next Level as an advisor, board member and shareholder.…
Read MoreOur 5 Favorite Promotional Products of the Week: Rolling Boomboxes, Burrito Bags and More
We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more…
Read MoreIndustry Veteran Jeff Lederer to Move On From alphabroder/Prime Line
alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…
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