Articles
We hope everyone had a relaxing Memorial Day weekend, and that despite current circumstances you still were able to grill up a few burgers (or whatever you like to put on the grill). The long weekend gave us even more time to check out some cool promotional items of all types, so we have some good stuff for you for this week’s edition of the Fave 5…
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Dietz & Watson is a well known deli brand, but it’s also been known to dabble in branded merch, and its latest offering benefits certain cities that have been affected by the COVID-19 pandemic. From now until June 21, 50 percent of all purchases from the company’s “Lounge for Good” online store will be donated to small business and charities…
Read MoreJet never really took off the way we expected them to in 2004, but perhaps the band’s recent reincarnation might bring added fame. Speaking of second go-arounds, Jet branded underwear that went undistributed that year is earning another shot at glory through a giveaway that is sure to beat the pants off other apparel promotions…
Read MoreIf you go down to Cape Canaveral to watch a typical NASA launch, you’ll see all kinds of merchandise sellers hawking commemorative apparel. But, if you go today to see SpaceX launch NASA astronauts to the International Space Station, you’ll come back empty-handed. And that’s irritating to a lot of local merchandise sellers…
Read MoreThis week’s Promo History Lesson comes to you all the way from 1970s West Germany, where Jagermeister was trying to find a way to market its brand through soccer, but had to deal with the fact that, at the time, shirt sponsorship was against the rules of the German Bundesliga…
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Aztex Enterprises/AZX Sport announced it recently added two new team members, both with proven track records in the promo industry. Jay Ago, formerly of Tekweld, was named the company’s Midwest regional sales manager, while Brian O’Gara joined the company as a marketing specialist after four years at Polyconcept North America…
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We have not caved to the power of Microsoft Solitaire yet while stuck at home, but many have, with 100 million hands played daily around the globe, according to Microsoft. In honor of the game’s 30th anniversary, the company is releasing branded merch that, while minimal, is a nice celebratory use of promotional products…
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Amazon recently issued branded T-shirts as a thank you for fulfillment center employees. That gesture wasn’t entirely well received, especially in light of the company’s move to end its $2 hourly hazard pay wage hike and general employee concerns about working conditions before and during the coronavirus pandemic…
Read MoreWe’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…
Read MoreFor those of us with fancy iPhones that recognize our faces, face masks might create some difficulty. But, since wearing a face mask in public spaces seems to be the norm for the foreseeable future, Apple has adapted to the times and made it so iPhone users can still easily unlock their phones with its Face ID function, even when they’re wearing a mask…
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