It’s shaping up to be a very lucrative year for Stephen King, as “It: Chapter Two” is terrorizing other movies’ chances of reigning supreme at the box office and “Doctor Sleep” figures to do the same come November. To celebrate the esteemed author’s cinematic output, Dish Network is overseeing a movies promotion that will reward a lucky fan with $1,300 if that person watches 13 film adaptations of King’s work by Halloween. And, of course, there will be swag…
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Forbes Announces Most Valuable College Apparel Deals
It might be college football season, but there’s a competition taking place off the field, and that’s on apparel deals. Forbes recently revealed the top 10 most valuable college apparel deals, and UCLA is at the top of the list with its lucrative Under Armour apparel contract. The list used the average annual value of product and cash allowance to make its calculations. The product allotments are also measured at wholesale prices, since universities purchase large amounts of apparel at wholesale…
Read MoreUPS Will Give Its Driver Uniforms Their First Major Redesign Since the 1920s
The brown UPS uniform is as iconic as Coca-Cola, so you can imagine our surprise when we heard that the shipping company is giving it a major redesign for the first time since the early 1920s. Since then, the most significant change to the uniforms was the switch to shorts in the early 1990s. But it looks like the times, they are a-changing for the company’s 125,000 drivers…
Read MoreThe Brilliant Way an Iconic NYC Corner Store Is Using Branded T-shirts to Keep Itself in Business
Those of us in the promotional apparel space know the value of branded T-shirts, but it’s still always nice to see the items make headlines for their effectiveness. Recently, Eater reported on a New York City bodega called Gem Spa that created a T-shirt it hopes will save it from closing. And the store has a brilliant plan for selling them in a way that’s generating a ton of buzz…
Read MoreSpotlight: Amerifoam’s Lisa Bascom on Leadership, Running a Family Business, Community Work and Local Stardom
Lisa Bascom has a secret identity. By day, she’s president and owner of Brooklyn Products International Inc., parent company of AmeriFoam – The House of Foam, the promotional products supplier based in Brooklyn, Mich. But by night, she’s a superhero, a real-life Doctor Strange with the ability to stop and manipulate time. That’s the only possible explanation for Bascom’s remarkable and diverse list of professional and personal accomplishments, anyway…
Read MoreProduct Showcase: 9 Promotional Chocolate Items Clients and End-Users Will Love
We know we can’t survive on chocolate alone, but that certainly hasn’t stopped us from trying—and we’re sure we’re not the only ones. Help your clients reach other cocoa fanatics with this array of promotional chocolate items. And don’t forget to order a few extra samples for yourself (and, ahem, your favorite magazine editors)…
Read MoreThe Area 51 Raid Is Off, But the Bud Light Alien Merch Is Still On
Remember that whole plan the internet had to storm Area 51? The event has been canceled (thankfully), and with it Bud Light’s idea to mass produce cans with aliens on them to capitalize on the hype. But this story isn’t without good news. Bud Light is sponsoring a music festival in Las Vegas called the Area 51 Celebration, and those alien cans will be in stock at the Luxor Hotel and Casino’s VIP section. So will limited edition Bud Light alien merch, like can coolers, shirts, hats and bomber jackets…
Read MoreCap America Announces New Representation Across U.S.
Cap America Inc., Fredericktown, Mo., announced new representation in three key market areas. Jim Maddox of The Maddox Co. will cover the states of Alabama, Arkansas, Louisiana and Mississippi. Maddox has more than 25 years of experience in promotional headwear. Many distributors will be glad to see a familiar face as he takes over responsibilities…
Read MorePromo Marketing’s Power House Power Meeting Takes Wine Country—Here’s Everything You Missed
As we get ready to close out our eighth year of Power Meetings, there are a few more stops left on our travel itinerary for 2019. But our last Power Meeting, a Power House event for the industry’s top sellers, took us to Napa, Calif., where top distributors and suppliers joined the Promo Marketing team for a fun and engaging three-day event in beautiful wine country. Here are three things you missed in Napa if you weren’t at the event…
Read MoreMIT Scientists Discover Shade of Black 10 Times Blacker Than Other Blacks
There’s that old phrase about something being “the new black” to mean it’s what’s in vogue now. When some MIT scientists talk about a new material they’ve developed as “the new black,” they mean that it’s a black that’s 10 times blacker than any previously reported black, absorbing 99.99 percent of light. The material is…
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