BIC Graphic North America, Clearwater, Fla., announced that it has hired Blair Hawley to fill the newly-created role of chief operating officer. Hawley will assume leadership of manufacturing, customer service, procurement, inventory, supply chain management, logistics and planning, and will report directly to CEO David Klatt, whom the company hired last February. Hawley’s background includes…
Read MoreArchives: Articles
Articles
WWE Taps ’80s Nostalgia With Garbage Pail Kids Promotional T-shirts
Like everyone who walks this earth, we here at Promo Marketing wrestle with many topics but never with our affinity for wrestling, especially since the sport recently gave us another chance to champion the merits of Gritty, the Philadelphia Flyers’ hijinks-loving mascot. Thanks to World Wrestling Entertainment Inc. (WWE), the party responsible for that hockey-centric…
Read MoreFacilisgroup Releases Partner Growth Statistics
Facilisgroup recently released its benchmark study to its member partners. These statistics showed Facilisgroup distributor members reached an average of 10 percent year-over-year growth in 2018, beating the industry average. Distributors completed $767 million in sales from industry suppliers. This growth was demonstrated by a record 232 partner sales representatives being honored at Facilisgroup’s annual Top…
Read MoreHow High-End Brands Appeal to Masses With Food, Socks
There’s a lot that goes into marketing upscale and expensive fashion brands beyond putting the clothes on really, really, ridiculously good-looking people and shooting creatively extravagant print ads. Because the thing is, not everyone can afford these clothes. As much as someone would love to buy a statement piece from Gucci or Prada, it’s just…
Read MoreColorado State Patrol Rewards Safe Drivers With Branded Gifts
Residents of Craig, Colo., were rewarded for driving safely to the local Walmart yesterday. About 20 shoppers were given small promotional gifts for arriving to the parking lot wearing their seat belts. The program was created by Colorado State Patrol Craig Regional Communication Center dispatch staff, who took it upon themselves to raise awareness for…
Read MoreKen Morrison Joins Chocolate Inn/Taylor & Grant/Lanco
Chocolate Inn/Taylor & Grant/Lanco, Hicksville, N.Y., has named Ken Morrison national account manager. In this role, Morrison will tap into his more than 25 years of experience in the promotional products industry to build relationships with top distributors and key accounts around the country to increase sales. “I am…
Read MoreStouse LLC Announces Clay Davis as New President and CEO
Stouse LLC, New Century, Kan., announced that Clay Davis has been named president and CEO of the company, effective immediately. Davis succeeds Bruce Reed, who has announced his retirement after 14 years of leading the organization, but will remain active on the…
Read MoreSummer Collegiate Baseball Team Wants to Put a Fan’s Dad Bod on T-shirt Giveaway
The Madison Mallards, a summer collegiate baseball team, are having a dad bod contest, through which the winner will have his physique added to a T-shirt giveaway that all fans will receive for a promotional night. Through March 15, the Wisconsin-based team is accepting front and back images of fathers who are proud of their dad bod prowess…
Read MoreStarline Announces New Partnerships With Industry Buying Groups
Starline, Grand Island, N.Y., announced new and growing partnerships with buying groups Proforma, Reciprocity Road and The Partnering Group. Starline has achieved MVPLP supplier status with Proforma and is now a member of Reciprocity Road and The Partnering Group. “These three groups are incredibly well respected throughout the industry,” said Starline senior vice president of sales and marketing Brian…
Read MoreThe Best International Women’s Day Merch: Our 10 Picks
Happy International Women’s Day, everyone! To celebrate this special day, many brands are releasing International Women’s Day merch that benefits a good cause, and we are fully on board. We’ve rounded up our 10 favorites that we’re adding to our shopping wishlist ASAP. Now if a brand would just push out an International Women’s Day…
Read More